Using ‘Thank You’ cards in your auto repair business make perfect sense. In fact, there are a bunch of reasons why you need to take this seriously and start using them today. They will help you build and fortify your personal relationships with customers and turn them into not just loyal repeat customers and raving fans.
Thank You cards are simple to use and really inexpensive. When you look at all the other strategies you use to increase car counts and build your business, using simple Thank You cards is really ‘dirt cheap’. What else can you do for the cost of a postage stamp and a simple card?
The ‘Thank You’ cards don’t have to be fancy or custom printed. Your local office supply store stocks them and they will work just fine. But remember, there’s a few “do’s and don’ts” that you must follow in order to make them effective.
All of the cards you send MUST be hand written and addressed. If you don’t like your hand writing, get somebody else to write them and you’ll just sign them.
Don’t use metered or machine stamped mail. Use a real postage stamp, also referred to as a ‘live’ stamp.
Keep them personal. It’s not about business. It’s about a personal ‘thank you’ for the business. Remember, that America is tired of doing business with faceless corporations where they’re treated like a number. Your personal note proves that there’s a real person behind your business and one that cares.
Consider that when asked why people stop doing business with companies, a ‘whopping’ 68% state that they quit because of a ‘perceived indifference’. In other words, your customers THINK YOU DON’T CARE! This is a ‘dead simple and cheap’ strategy that you can use today to help change the way your customers think of you and turn them into repeat customers.
When sending your cards, don’t ever include marketing information. That’s a deal breaker. The ‘Thank You’ is a personal gesture that is intended to build and fortify your relationship with your customers.
Still not sure about using ‘Thank You’ cards as part of your marketing strategy? Consider that they are really low cost, they make a personal connection with your customer, they show that you really do care and appreciate the business and the entire strategy is easy to deploy and monitor. I assure you that you will get hooked as soon as you start to see the results.